Kategoria: Invest with Venture Pi

4 Basic – Business Strategies for Expansion

Posted on by Michał Uherek

4 Basic – Business Strategies for Expansion

Navigating Business Development Strategies in 2024:
A Comprehensive Guide

In the dynamic landscape of business, strategic development is key to staying ahead. As we reflect on the past year, it’s essential to analyze and refine our approaches for sustained growth. Let’s delve into four primary business development strategies that have shaped 2023:

Where to look for an opportunities for growth?

1. Diversification: Pioneering New Markets and Products

Embracing innovation, some businesses have boldly ventured into uncharted territory. Diversification involves the creation of new products coupled with the exploration of untapped markets. This strategy aims to spread risk and seize new opportunities.

 

2. Market Development: Expanding Horizons with Existing Products

For those who prefer expanding existing offerings, market development takes center stage. By approaching fresh markets with proven products, businesses can capitalize on their established strengths while reaching new audiences.

 

3. Product Development: Crafting Solutions for Familiar Markets

Innovation doesn’t always demand a change in scenery. Product development is about creating new solutions tailored to the needs of markets already in your portfolio. This strategy ensures relevance and competitiveness in your current sphere.

 

4. Penetration: Maximizing Impact in Familiar Markets

Sometimes, success lies in going deeper rather than broader. Penetration focuses on harnessing the full potential of existing products within markets that are already well-known. This approach demands a keen understanding of customer needs and strategic marketing.

 

 

Navigating the Future: Your Business, Your Strategy

As we navigate the intricate web of business development, it’s crucial to align strategies with organizational goals and market dynamics. Whether you’ve embraced diversification, market development, product development, or penetration, the key lies in adaptability and continuous evaluation.

 

 

Share your insights and experiences!

How has your chosen strategy shaped your business in 2023? What lessons have you learned, and what adaptations are in store for the future?

 

 

 

Conclusion: Shaping Tomorrow, Today​

Business development is an ever-evolving journey, and the strategies we choose shape our trajectory. As we move forward, let’s leverage the lessons of the past to craft a resilient and forward-looking approach for sustained success in the dynamic markets of 2023.

*Stay tuned for more insights on business strategies, innovation, and industry trends!* #BusinessDevelopment #Strategy2023 #Innovation #MarketInsights

What Cash Burn and Cash Runway can tell about Startup?

Posted on by Michał Uherek

What Cash Burn and Cash Runway can tell about Startup?

One of the simplest way to manage Startup finances.

Managing startup finances can seem very complicated. Today we will try to approach this issue in the simplest way possible. Without calling an accountant and without complicated analytical tools. All you need is your bank account details, a pen and a piece of paper. Now,  that we have the basic tools, we can move on to one of the simplest ways to manage finances and expenses in a startup.

What is a Burn Rate?

It is considered to be an indicator, but in fact – it is a numerical value, that shows how quickly the company’s account runs out of cash. A simple, eye-opening, solid portion of valuable data, given as a single number.

The value that shows how much money is disappearing from a Startup’s account each month.

Why do we use it?

  • To know when is the final moment to catch traction
  • To know when to plan the next rounds of investments
  • To know when to freeze costs and not be left with debt.

    • Examples of use

    Insights

    If a startup wants to grow – it needs to invest, and just spend its cash. By observing the Burn Rate, you can get a very simple indication of How is the money being spent? We will discuss two cases when a startup increases its spending:

    Constant or Increasing Burn Rate

    If a startup wants to grow – it needs to invest, and just spend its cash. By observing the Burn Rate, you can get a very simple indication of How is the money being spent? We will discuss two cases when a startup increases its spending.

    Decreasing Burn Rate

    If a startup wants to grow – it needs to invest, and just spend its cash. By observing the Burn Rate, you can get a very simple indication of How is the money being spent? We will discuss two cases when a startup increases its spending.

    What also is Burn Rate telling us?

    The Runway.

    Runway shows how long the company can still survive. Usually, we define the Runway as the number of months. To determine the Runway you only need bank balance (which you should always know by heart) and your Burn Rate.

    How to calculate your Runway?

    All you need to do is to divide the amount on your bill by your Burn Rate:

    What else will Runway tell us?

    The Runway indicator is a very useful tool that can give you a lot of valuable information. For example, to what extent it is worth imposing restrictions on your business and cutting costs. For example, if your Runway is 6 months, and cutting costs will not affect its extension – it is worth considering the validity of such savings.

    Spend your money wisely

    The Runway indicator is a very useful tool that can give you a lot of valuable information. For example, to what extent it is worth imposing restrictions on your business and cutting costs. For example, if your Runway is 6 months, and cutting costs will not affect its extension – it is worth considering the validity of such savings.

    What else can Burn Rate be useful for?

    If the Startup already has some traction and you can determine its growth rate, then the Burn Rate provides a gateway to other, more important information. Let’s say:

    – your revenue (on a cash basis) is growing at 20%, 

    – while your monthly spending budget is $7,000. 

    With this information, you can determine your capital needs at this point. Of course, we are not considering a scenario where more cash will allow you to achieve even better results. We will only focus on the question: „How much funding do I need right now to get my business to profitability?”.

    In this example, we can see how Burn Rate reflects financial needs.
    On the other hand, if the startup has already raised that amount of money, we have information on how much growth we need to have in the future period. Don’t worry, we will write about the growth rate in startups more than once.

    Some of the pitfalls of this approach

    Future expenses, that are already contracted

    These are expenses that you don’t have to pay now. They are not charged to your bank account and in no way affect your quick Burn Rate calculation. Costs that you already know you will have to incur, but are not visible yet. These are for example
    – The last tranches of payment to your software developer.,
    – The costs of the annual audit,
    – The annual IP protection fees or
    – The additional commissions for partners calculated at the end of a longer period.
    If you want to accurately calculate your Runway – be sure to take a look at them.

    Revenue from future services

    Some SaaS products often have „upfront” purchase options. This is often the case with annual subscriptions, where you get the revenue now and the costs associated with that revenue may come in the future. If a significant part of your customers decides to make such purchases, your Burn Rate will temporarily look very satisfying and may lead to wrong conclusions.

    Turnover Tax

    Turnover tax differs in many regions and its calculation varies, depending on tax regulations.

    Pros and cons of this method:

    Easy to implement, it can save you up to 80% of the problems with managing finances in a Startup

    Doesn’t work for larger organizations that do accrual accounting

    How to manage the finances of multiple startups?

    At VenturePI we know how hard it can be to get the right financial data from Startup. So we decided to develop a set of simple tools that will help you ask key questions and always get the right answers. Find out and try our: 

    Investment Dashboard Monitor

    Revenue from future services

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    Digital Market in Hong Kong

    Posted on by Michał Uherek

    Digital Market in Hong Kong

    Dive deeper into the Hong Kong digital market.

    Nearly 90% of Hong Kong residents use social media, and Facebook is responsible for almost 37.5% of referrals. How can we understand users’ behaviour and gain a general understanding of the market?

     

    Thanks to Meltwater, now we know:

    – How big the digital market size is in Hong Kong.

    – How many internet users are there. – What the annual ad spend is.

    – What kind of goods are the favourite ones among Hong Kong internet users.

    – What the most popular payment methods are.

    – What the most popular social media platforms are.

    – What the most common ways for Hong Kongers to find information are. …and many others.

    Source: https://datareportal.com/reports/digital-2023-hong-kong

    Develop a comprehensive marketing strategy to promote your service that facilitates companies in accessing the Hong Kong market by connecting them with potential clients, business partners, and producers. Create a compelling brand message that highlights how your service bridges the gap between your business and the thriving market opportunities in Hong Kong. 

    Establish your service as a reliable and trusted partner in navigating the complexities of the Hong Kong market, building long-lasting relationships with your clients and partners. 

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