Market Entry - EU

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IN EUROPE

Find the right partners, and open new distribution channels in Europe.

About the market

As consumers in Central Europe become omnichannel shoppers, they gain more awareness, becoming more educated on price and product features. Retailers and CPG manufacturers must therefore ensure a consistent, value-oriented presence across channels.

About the market in Europe
Market Entry Europe E-commerce

In Europe, e-commerce use is on the rise, as the number and share of e-shoppers increases every year. The most significant jump in e-shoppers can be seen in 2020 due to the Covid-19 pandemic pushing consumers to online shopping. All 37 countries experienced increases in B2C e-commerce turnover and E-GDP (the share of GDP by e-commerce).

Turnover growth rates for Europe have remained consistently in the double-digits and are expected to continue an upward trajectory for the foreseeable future.

Market Entry Europe population
Market Entry Europe E-gdp

In 2020 Western Europe reached the highest share of total European e-commerce turnover with a 64% market share. Southern Europe holds 16% of total turnover. 

However, in terms of growth, Eastern Europe shined in 2020 with a rate of 36%, while Western Europe’s growth rate remained moderate at 4%. Central and Southern Europe growth rates in 2020 reached 28% and 24% accordingly.

 (source: Eiopa.eu, Amsterdam University of Applied Sciences)

As consumers in Central Europe become omnichannel shoppers, they gain more awareness, becoming more educated on price and product features. Retailers and CPG manufacturers must therefore ensure a consistent, value-oriented presence across channels.

Market Entry Europe E-commerce

In Europe, e-commerce use is on the rise, as the number and share of e-shoppers increases every year. The most significant jump in e-shoppers can be seen in 2020 due to the Covid-19 pandemic pushing consumers to online shopping. All 37 countries experienced increases in B2C e-commerce turnover and E-GDP (the share of GDP by e-commerce).

Market Entry Europe population

Turnover growth rates for Europe have remained consistently in the double-digits and are expected to continue an upward trajectory for the foreseeable future.

Market Entry Europe E-gdp

In 2020 Western Europe reached the highest share of total European e-commerce turnover with a 64% market share. Southern Europe holds 16% of total turnover. 

However, in terms of growth, Eastern Europe shined in 2020 with a rate of 36%, while Western Europe’s growth rate remained moderate at 4%. Central and Southern Europe growth rates, in 2020:  28% and 24%.

 (source: Eiopa.eu, Amsterdam University of Applied Sciences)

FOR WHOM IS THIS SERVICE?

Market Entry Europe For who is this service

The service is addressed to companies interested in marketing their services or products in the European market.

Main service areas:

  • Consumer goods
  • E-commerce
  • Medical Devices & Software
  • Software solutions
  • Food products
  • New Technologies

FOR WHOM IS THIS SERVICE?

Market Entry Europe For who is this service

The service is addressed to companies interested in marketing their services or products in the European market.

Main service areas:

  • Consumer goods
  • E-commerce
  • Medical Devices & Software
  • Software solutions
  • Food products
  • New Technologies

WHAT SERVICES ARE OFFERED?

Get traction in the European Market. Learn about the consumers’ needs and expectations and build awareness of the product locally in Europe. It is never a sprint, but more like a marathon with support of:

Market Entry EU Local Representative

Local Representative

Find a local sales representative. Avoid any time zone issues and language barriers. Get a dedicated, reliable specialist. Reach the market and its consumers with direct methods – as it is only possible.

Settle up a virtual or physical office in Europe

Settle a new ward or an entity legally authorised to operate among the European Union. Create either a legal entity, a branch, or even a virtual office. Receive and send correspondence from the EU area. From then on, operate within the local market efficiently.

Main service areas:

  • Virtual office
  • Legal Entity based in EU
  • Finance compliance
Market Entry EU Settle up a virtual or physical office in Europe
Market Entry EU Meeting Eu norms and regulations

Meeting EU norms and regulations

Some products require that specific standards or norms be met. Find out what rule standards are needed to prepare to sell in the marketplace.

Main service areas:

  • Map of product requirements for EU
  • Legal help with meeting the norms
  • Basic Contracts and terms of service preparation

Finding first consumers

Initial sales transaction. The service involves acquiring the first customers and organising the sales process within the EU. Implementation of sales procedures in certain areas.

Main service areas:

  • List of potential clients
  • Reaching out to the client 
  • Closing the deals
Market Entry EU Finding first consumers
Market Entry EU Find reliable distributors and partners

Find reliable distributors and partners

Networking with local distributors and partners. Organising meetings with distributors and their supervision. Monitoring and stimulating sales in target markets. Implementation of education programmes and distributors’ reporting.

Main service areas:

  • List of potential clients
  • Distribution Contracts 
  • Monitoring and stimulation of sales

Build awareness among clients

Depending on the type of product offered, there are several ways to appear in the minds of customers. Sometimes the best recommendation is social media, and sometimes it is necessary to participate in trade fairs or online events. Thanks to our experience in online communication, learn how to reach your audience most efficiently.

Main service areas:

  • Online Advertising & Marketing
  • Social Media Communication
  • Online and offline events
Market Entry EU Build awareness among your clients
Market Entry EU Open E-commerce channels

Open E-commerce channels

Set up an online store that effectively brings together local customers and clients. Prepare database, content, product descriptions, and appropriate procedures. Implement Online Payment and e-shop policies. Start selling products through e-stores and gain recognition in the market.

Main service areas:

  • Building E-commerce channels such as e-shops
  • Content preparation
  • Product feeds management

Join most suitable marketplaces

Join the largest marketplaces in Europe. Display products on price comparison websites and start selling on external platforms. Create affiliate programs and invite new partners to participate in them, facilitating sales on the local market.

Main service areas:

  • Joining online marketplaces
  • Appearance at price comparison engines
  • Affiliate programs
Market Entry EU Join most suitable marketplaces
Market Entry EU Overcome any logistic

Overcome any logistic

Prepare your distribution centre in the EU. Ensure product availability for customers and partners. Build relationships with customers based on high-quality service.

Main service areas:

  • Local storage 
  • Customer service in local language
  • Product logistics

Local Representative

Market Entry EU Local Representative

Find a local sales representative. Avoid any time zone issues and language barriers. Get a dedicated, reliable specialist. Reach the market and its consumers with direct methods – as it is only possible.

Settle up a virtual or physical office in Europe

Market Entry EU Settle up a virtual or physical office in Europe

Settle a new ward or an entity legally authorised to operate among the European Union. Create either a legal entity, a branch, or even a virtual office. Receive and send correspondence from the EU area. From then on, operate within the local market efficiently.

Main service areas:

  • Virtual office
  • Legal Entity based in EU
  • Finance compliance

Meeting EU norms and regulations

Market Entry EU Meeting Eu norms and regulations

Some products require that specific standards or norms be met. Find out what rule standards are needed to prepare to sell in the marketplace.

Main service areas:

  • Map of product requirements for EU
  • Legal help with meeting the norms
  • Basic Contracts and terms of service preparation

Finding first consumers

Market Entry EU Finding first consumers

Initial sales transaction. The service involves acquiring the first customers and organising the sales process within the EU. Implementation of sales procedures in certain areas.

Main service areas:

  • List of potential clients
  • Reaching out to the client 
  • Closing the deals

Find reliable distributors and partners

Market Entry EU Find reliable distributors and partners

Networking with local distributors and partners. Organising meetings with distributors and their supervision. Monitoring and stimulating sales in target markets. Implementation of education programmes and distributors’ reporting.

Main service areas:

  • List of potential clients
  • Distribution Contracts 
  • Monitoring and stimulation of sales

Build awareness among clients

Market Entry EU Build awareness among your clients

Depending on the type of product offered, there are several ways to appear in the minds of customers. Sometimes the best recommendation is social media, and sometimes it is necessary to participate in trade fairs or online events. Thanks to our experience in online communication, learn how to reach your audience most efficiently.

Main service areas:

  • Online Advertising & Marketing
  • Social Media Communication
  • Online and offline events

Open E-commerce channels

Market Entry EU Open E-commerce channels

Set up an online store that effectively brings together local customers and clients. Prepare database, content, product descriptions, and appropriate procedures. Implement Online Payment and e-shop policies. Start selling products through e-stores and gain recognition in the market.

Main service areas:

  • Building E-commerce channels such as e-shops
  • Content preparation
  • Product feeds management

Join most suitable marketplaces

Market Entry EU Join most suitable marketplaces

Join the largest marketplaces in Europe. Display products on price comparison websites and start selling on external platforms. Create affiliate programs and invite new partners to participate in them, facilitating sales on the local market.

Main service areas:

  • Joining online marketplaces
  • Appearance at price comparison engines
  • Affiliate programs

Overcome any logistic

Market Asia Overcome any logistic matters

Prepare your distribution centre in the EU. Ensure product availability for customers and partners. Build relationships with customers based on high-quality service.

Main service areas:

  • Local storage 
  • Customer service in local language
  • Product logistics

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