Market Entry - EU
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IN EUROPE
Find the right partners, and open new distribution channels in Europe.
About the market
As consumers in Central Europe become omnichannel shoppers, they gain more awareness, becoming more educated on price and product features. Retailers and CPG manufacturers must therefore ensure a consistent, value-oriented presence across channels.
In Europe, e-commerce use is on the rise, as the number and share of e-shoppers increases every year. The most significant jump in e-shoppers can be seen in 2020 due to the Covid-19 pandemic pushing consumers to online shopping. All 37 countries experienced increases in B2C e-commerce turnover and E-GDP (the share of GDP by e-commerce).
Turnover growth rates for Europe have remained consistently in the double-digits and are expected to continue an upward trajectory for the foreseeable future.
In 2020 Western Europe reached the highest share of total European e-commerce turnover with a 64% market share. Southern Europe holds 16% of total turnover.
However, in terms of growth, Eastern Europe shined in 2020 with a rate of 36%, while Western Europe’s growth rate remained moderate at 4%. Central and Southern Europe growth rates in 2020 reached 28% and 24% accordingly.
(source: Eiopa.eu, Amsterdam University of Applied Sciences)
As consumers in Central Europe become omnichannel shoppers, they gain more awareness, becoming more educated on price and product features. Retailers and CPG manufacturers must therefore ensure a consistent, value-oriented presence across channels.
In Europe, e-commerce use is on the rise, as the number and share of e-shoppers increases every year. The most significant jump in e-shoppers can be seen in 2020 due to the Covid-19 pandemic pushing consumers to online shopping. All 37 countries experienced increases in B2C e-commerce turnover and E-GDP (the share of GDP by e-commerce).
Turnover growth rates for Europe have remained consistently in the double-digits and are expected to continue an upward trajectory for the foreseeable future.
In 2020 Western Europe reached the highest share of total European e-commerce turnover with a 64% market share. Southern Europe holds 16% of total turnover.
However, in terms of growth, Eastern Europe shined in 2020 with a rate of 36%, while Western Europe’s growth rate remained moderate at 4%. Central and Southern Europe growth rates, in 2020: 28% and 24%.
(source: Eiopa.eu, Amsterdam University of Applied Sciences)
FOR WHOM IS THIS SERVICE?
The service is addressed to companies interested in marketing their services or products in the European market.
Main service areas:
- Consumer goods
- E-commerce
- Medical Devices & Software
- Software solutions
- Food products
- New Technologies
FOR WHOM IS THIS SERVICE?
The service is addressed to companies interested in marketing their services or products in the European market.
Main service areas:
- Consumer goods
- E-commerce
- Medical Devices & Software
- Software solutions
- Food products
- New Technologies
WHAT SERVICES ARE OFFERED?
Get traction in the European Market. Learn about the consumers’ needs and expectations and build awareness of the product locally in Europe. It is never a sprint, but more like a marathon with support of:
Local Representative
Find a local sales representative. Avoid any time zone issues and language barriers. Get a dedicated, reliable specialist. Reach the market and its consumers with direct methods – as it is only possible.
Settle up a virtual or physical office in Europe
Settle a new ward or an entity legally authorised to operate among the European Union. Create either a legal entity, a branch, or even a virtual office. Receive and send correspondence from the EU area. From then on, operate within the local market efficiently.
Main service areas:
- Virtual office
- Legal Entity based in EU
- Finance compliance
Meeting EU norms and regulations
Some products require that specific standards or norms be met. Find out what rule standards are needed to prepare to sell in the marketplace.
Main service areas:
- Map of product requirements for EU
- Legal help with meeting the norms
- Basic Contracts and terms of service preparation
Finding first consumers
Initial sales transaction. The service involves acquiring the first customers and organising the sales process within the EU. Implementation of sales procedures in certain areas.
Main service areas:
- List of potential clients
- Reaching out to the client
- Closing the deals
Find reliable distributors and partners
Networking with local distributors and partners. Organising meetings with distributors and their supervision. Monitoring and stimulating sales in target markets. Implementation of education programmes and distributors’ reporting.
Main service areas:
- List of potential clients
- Distribution Contracts
- Monitoring and stimulation of sales
Build awareness among clients
Depending on the type of product offered, there are several ways to appear in the minds of customers. Sometimes the best recommendation is social media, and sometimes it is necessary to participate in trade fairs or online events. Thanks to our experience in online communication, learn how to reach your audience most efficiently.
Main service areas:
- Online Advertising & Marketing
- Social Media Communication
- Online and offline events
Open E-commerce channels
Set up an online store that effectively brings together local customers and clients. Prepare database, content, product descriptions, and appropriate procedures. Implement Online Payment and e-shop policies. Start selling products through e-stores and gain recognition in the market.
Main service areas:
- Building E-commerce channels such as e-shops
- Content preparation
- Product feeds management
Join most suitable marketplaces
Join the largest marketplaces in Europe. Display products on price comparison websites and start selling on external platforms. Create affiliate programs and invite new partners to participate in them, facilitating sales on the local market.
Main service areas:
- Joining online marketplaces
- Appearance at price comparison engines
- Affiliate programs
Overcome any logistic
Prepare your distribution centre in the EU. Ensure product availability for customers and partners. Build relationships with customers based on high-quality service.
Main service areas:
- Local storage
- Customer service in local language
- Product logistics
Local Representative
Find a local sales representative. Avoid any time zone issues and language barriers. Get a dedicated, reliable specialist. Reach the market and its consumers with direct methods – as it is only possible.
Settle up a virtual or physical office in Europe
Settle a new ward or an entity legally authorised to operate among the European Union. Create either a legal entity, a branch, or even a virtual office. Receive and send correspondence from the EU area. From then on, operate within the local market efficiently.
Main service areas:
- Virtual office
- Legal Entity based in EU
- Finance compliance
Meeting EU norms and regulations
Some products require that specific standards or norms be met. Find out what rule standards are needed to prepare to sell in the marketplace.
Main service areas:
- Map of product requirements for EU
- Legal help with meeting the norms
- Basic Contracts and terms of service preparation
Finding first consumers
Initial sales transaction. The service involves acquiring the first customers and organising the sales process within the EU. Implementation of sales procedures in certain areas.
Main service areas:
- List of potential clients
- Reaching out to the client
- Closing the deals
Find reliable distributors and partners
Networking with local distributors and partners. Organising meetings with distributors and their supervision. Monitoring and stimulating sales in target markets. Implementation of education programmes and distributors’ reporting.
Main service areas:
- List of potential clients
- Distribution Contracts
- Monitoring and stimulation of sales
Build awareness among clients
Depending on the type of product offered, there are several ways to appear in the minds of customers. Sometimes the best recommendation is social media, and sometimes it is necessary to participate in trade fairs or online events. Thanks to our experience in online communication, learn how to reach your audience most efficiently.
Main service areas:
- Online Advertising & Marketing
- Social Media Communication
- Online and offline events
Open E-commerce channels
Set up an online store that effectively brings together local customers and clients. Prepare database, content, product descriptions, and appropriate procedures. Implement Online Payment and e-shop policies. Start selling products through e-stores and gain recognition in the market.
Main service areas:
- Building E-commerce channels such as e-shops
- Content preparation
- Product feeds management
Join most suitable marketplaces
Join the largest marketplaces in Europe. Display products on price comparison websites and start selling on external platforms. Create affiliate programs and invite new partners to participate in them, facilitating sales on the local market.
Main service areas:
- Joining online marketplaces
- Appearance at price comparison engines
- Affiliate programs
Overcome any logistic
Prepare your distribution centre in the EU. Ensure product availability for customers and partners. Build relationships with customers based on high-quality service.
Main service areas:
- Local storage
- Customer service in local language
- Product logistics
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