Market Entry - Asia
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Start Selling in ASIA
Find the right partners, and open new distribution channels in Asia and the Pacific area.
About the market (May 2021)
China achieved more than 2% growth in its economy in 2020, with the final quarter – up to 6.5% growth YoY.
According to official figures, online sales of consumer goods have risen by over 14%. In 2021, China was targeting GDP growth of more than 6%.
E-commerce has come a long way in China in a decade, and Chinese online shoppers should be considered amongst the most sophisticated globally. The online spend per customer average of US$1.276 makes Chinese customers as valuable as those in the West.
However, unlike Western economies, there are many people who are yet to gain internet access. For this reason, it is expected to note significant online sales growth as the rest of the population comes online. In addition – those, who already shop online – keeps buying more.
Chinese e-commerce is dominated by Alibaba (with its Tmall, Tmall Global, and Taobao), JD.com, and Pinduoduo. Western brands focus their marketplace presence on Tmall and JD.com. At the same time, Pinduoduo has taken market share by selling cheaper items to consumers who are newer to e-commerce in China’s smaller cities.
Mobile apps and purchases
Many Chinese consumers primarily or only access the internet on mobile devices. Both Tmall and JD.com report high usage of their mobile apps. Pinduoduo has taken this a step further – the marketplace is mobile-app only. Marketing strategies for China also need to consider the bias towards mobile apps – and should include WeChat, Douyin (the Chinese version of Tiktok), and, for premium brands selling cross-border, social shopping site RED.
According to official figures, online sales of consumer goods have risen by over 14%. In 2021, China was targeting GDP growth of more than 6%.
Ecommerce has come a long way in China in a decade, and Chinese online shoppers should be considered amongst the most sophisticated globally. The online spend per customer average of US$1.276 makes Chinese customers as valuable as those in the West.
However, unlike Western economies, there are many people who are yet to gain internet access. For this reason, it is expected to note significant online sales growth as the rest of the population comes online. In addition to those that already shop online, buying more.
Chinese e-commerce is dominated by Alibaba (with its Tmall, Tmall Global, and Taobao), JD.com, and Pinduoduo. Western brands focus their marketplace presence on Tmall and JD.com. At the same time, Pinduoduo has taken market share by selling cheaper items to consumers who are newer to e-commerce in China’s smaller cities.
Mobile apps and purchases
Many Chinese consumers primarily or only access the internet on mobile devices. Both Tmall and JD.com report high usage of their mobile apps. Pinduoduo has taken this a step further – the marketplace is mobile-app only. Marketing strategies for China also need to consider the bias towards mobile apps – and should include WeChat, Douyin (the Chinese version of Tiktok), and, for premium brands selling cross-border, social shopping site RED.
(source: pattern)
FOR WHOM IS THIS SERVICE?
The service is addressed to companies interested in marketing their services or products in the ASIAN market.
Main service areas:
- Premium products
- E-commerce
- Medical Devices
- Food product
New Technologies
WHAT SERVICES ARE OFFERED?
Get traction in the Asia & Pacific Market. Learn about the consumers’ needs and expectations and build awareness of the product locally in Hong Kong. It is never a sprint, but more like a marathon with support with:
Local Representative
Find a local sales representative. Avoid any time zone issues and language barriers. Get a dedicated, reliable specialist. Reach the market and its consumers with direct methods – as it is only possible.
Settle up a virtual or physical office
Settle a new ward or an entity legally authorised to operate among the specific regions. Create either a legal entity, a branch, or even a virtual office. Receive and send correspondence from the HK area. From then on, operate within the local market efficiently.
Main service areas:
- Virtual office
- Legal Entity based in Hong Kong
- Finance compliance
Meet norms and regulations
Some products require that specific standards or norms be met. Find out what rule standards are needed to prepare to sell in the marketplace.
Main service areas:
- Map of product requirements for HK
- Legal help with meeting the norms
- Basic Contracts and terms of service preparation
Finding first consumers
Initial sales transaction. The service involves acquiring the first customers and organising the sales process within the HK. Implementation of sales procedures in certain areas.
Main service areas:
- List of potential clients
- Reaching out to the client
- Closing the deals
Find reliable distributors and partners
Networking with local distributors and partners. Organising meetings with distributors and their supervision. Monitoring and stimulating sales in target markets. Implementation of education programmes and distributors’ reporting.
Main service areas:
- List of potential clients
- Distribution Contracts
- Monitoring and stimulation of sales
Build awareness among clients
Depending on the type of product offered, there are several ways to appear in the minds of customers. Sometimes the best recommendation is social media, and sometimes it is necessary to participate in trade fairs or online events. Thanks to our experience in online communication, learn how to reach your audience most efficiently.
Main service areas:
- Online Advertising & Marketing
- Social Media Communication
- Online and offline events
Open E-commerce channels
(by an authorised local partner)
Set up an online store that effectively brings together local customers and clients. Prepare database, content, product descriptions, and appropriate procedures. Implement Online Payment and e-shop policies. Start selling products through e-stores and gain recognition in the market.
Main service areas:
- Building E-commerce channels such as e-shops
- Content preparation
- Product feeds management
Join most suitable marketplaces
Join the largest marketplaces in Asia. Display products on price comparison websites and start selling on external platforms. Create affiliate programs and invite new partners to participate in them, facilitating sales on the local market.
Main service areas:
- Joining online marketplaces
- Appearance at price comparison engines
- Affiliate programs
Overcome any logistic matters
Prepare your distribution centre in HK. Ensure product availability for customers and partners. Build relationships with customers based on high-quality service.
Main service areas:
- Local storage
- Customer service in local language
- Product logistics
Local Representative
Find a local sales representative. Avoid any time zone issues and language barriers. Get a dedicated, reliable specialist. Reach the market and its consumers with direct methods – as it is only possible.
Settle up a virtual or physical office
Settle a new ward or an entity legally authorised to operate among the specific regions. Create either a legal entity, a branch, or even a virtual office. Receive and send correspondence from the HK area. From then on, operate within the local market efficiently.
Main service areas:
- Virtual office
- Legal Entity based in Hong Kong
- Finance compliance
Meet norms and regulations.
Some products require that specific standards or norms be met. Find out what rule standards are needed to prepare to sell in the marketplace.
Main service areas:
- Map of product requirements for HK
- Legal help with meeting the norms
- Basic Contracts and terms of service preparation
Finding first consumers
Initial sales transaction. The service involves acquiring the first customers and organising the sales process within the HK. Implementation of sales procedures in certain areas.
Main service areas:
- List of potential clients
- Reaching out to the client
- Closing the deals
Find reliable distributors and partners
Networking with local distributors and partners. Organising meetings with distributors and their supervision. Monitoring and stimulating sales in target markets. Implementation of education programmes and distributors’ reporting.
Main service areas:
- List of potential clients
- Distribution Contracts
- Monitoring and stimulation of sales
Build awareness among clients
Depending on the type of product offered, there are several ways to appear in the minds of customers. Sometimes the best recommendation is social media, and sometimes it is necessary to participate in trade fairs or online events. Thanks to our experience in online communication, learn how to reach your audience most efficiently.
Main service areas:
- Online Advertising & Marketing
- Social Media Communication
- Online and offline events
Open E-commerce channels
(by an authorised local partner)
Set up an online store that effectively brings together local customers and clients. Prepare database, content, product descriptions, and appropriate procedures. Implement Online Payment and e-shop policies. Start selling products through e-stores and gain recognition in the market.
Main service areas:
- Building E-commerce channels such as e-shops
- Content preparation
- Product feeds management
Join most suitable marketplaces
Join the largest marketplaces in Asia. Display products on price comparison websites and start selling on external platforms. Create affiliate programs and invite new partners to participate in them, facilitating sales on the local market.
Main service areas:
- Joining online marketplaces
- Appearance at price comparison engines
- Affiliate programs
Overcome any logistic matters
Prepare your distribution centre in HK. Ensure product availability for customers and partners. Build relationships with customers based on high-quality service.
Main service areas:
- Local storage
- Customer service in local language
- Product logistics
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